As part of a UX research course, I was tasked with designing a website for a cultural festival. I chose to focus on a coffee festival that brings together producers, vendors, and consumers from around the world.
context
research
We started the project by defining the target audience through User Personas based on qualitative interviews and online surveys. We conducted interviews with potential festival participants—including producers, vendors, and consumers—to identify pain points and digital needs.
We then conducted a heuristic evaluation and competitive analysis of similar festival websites (direct and indirect competitors), identifying best practices and usability gaps in areas like navigation, content hierarchy, payment flows, and accessibility.
Ideation
Using the insights gathered, our team ran a Crazy 8s ideation session to quickly explore different layout directions for the homepage and ticketing experience. This allowed us to collaboratively generate a wide range of ideas and identify common patterns to define our early wireframe structures.
The best ideas are born from great research
iterate as much as possible